This study aims to design a business development model for football in Iran and Iraq, with a particular focus on sports startups. A qualitative research approach was employed to identify the key factors influencing the development of football-related startups in both countries. The study population comprised startup managers, football industry experts, and investors, selected through purposive sampling. Data were collected via semi-structured interviews, and the validity and reliability of the instruments were confirmed. All research procedures adhered to ethical principles to ensure participants’ trust and the credibility of the data. The findings indicate that antecedents, processes, and outcomes significantly affect football business development in Iran and Iraq, particularly in the context of sports startups. According to experts and managers, economic factors such as access to financial resources and investor support, as well as managerial factors including leadership skills, executive experience, and strategic planning, have a substantial impact on startup success. From a technological perspective, the use of digital platforms, online marketing, and IT infrastructure plays a vital role in business growth and development. Cultural factors, including innovation acceptance, entrepreneurial spirit, and social interactions among stakeholders, are also important in both countries, although differences exist in their intensity and mode of influence. The findings further suggest that coordination among investors, managers, and experts, along with the establishment of appropriate technological and cultural infrastructure, enhances the success and sustainable development of sports startups.