نوع مقاله : مقاله پژوهشی
نویسندگان
1 استادیار مدیریت ورزشی، گروه تربیت بدنی و علوم ورزشی، واحد شهرکرد، دانشگاه آزاد اسلامی، شهرکرد، ایران
2 گروه مدیریت ورزشی، واحد اصفهان(خوراسگان)، دانشگاه آزاد اسلامی، اصفهان، ایران
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
The aim of this study is to investigate the factors affecting the performance and sustainable development of the Iranian football industry based on sustainable revenue generation. The present study was mixed in terms of applied purpose, descriptive-survey in terms of data collection method, and based on the research approach. The statistical population of the present study in the qualitative section was considered to be specialists, experts, and experts in sports management and sports marketing who had sufficient experience and had empirical work in the field of the football industry. Data collection in the quantitative part of the study was carried out through a researcher-made questionnaire derived from the qualitative part of the research, consisting of 17 questions. Descriptive and inferential statistics were used to analyze the research data. In the inferential statistics section, Spss23 software was used, and structural equation modeling methods and SmartPLS4 software were used to estimate the model. The results of the research showed that media and fan factors, infrastructure and equipment, economic and financial, managerial and human resources, and legal and regulatory factors affect the performance and sustainable development of the Iranian football industry. The research model has a good fit. and considering the significant number (t-statistic), all hypotheses raised in the research were confirmed (t-value is more than 1.96). Today's professional football has completely industrial characteristics; and the reality is that if clubs cannot manage these costs properly, they will face massive losses and serious challenges.
کلیدواژهها [English]
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