شناسایی و اولویت‌بندی عوامل مؤثر در توسعه پایدار مقصد گردشگری ورزشی شهر تهران

زارع, رحیم

doi:10.22054/qrsm.2025.87585.246

شناسایی و اولویت‌بندی عوامل مؤثر در توسعه پایدار مقصد گردشگری ورزشی شهر تهران

نوع مقاله : مقاله پژوهشی

نویسنده

رحیم زارع

دانشیار گروه مدیریت بازرگانی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران.

10.22054/qrsm.2025.87585.246

چکیده

توسعه پایدار مقاصد گردشگری ورزشی یکی از مهمترین و اصلی‌ترین اهداف و آرمان‌های بسیاری از کشورهاست. اما این توسعه پایدار مرهون تأثیرات اقتصادی، اجتماعی-فرهنگی و زیست‌محیطی است که بیشتر در زمینه‌های مختلفی بکار می‌رود. هدف اصلی تحقیق حاضر شناسایی و اولویت‌بندی عوامل مؤثر در توسعه پایدار مقصد گردشگری ورزشی شهر تهران است. پژوهش حاضر از نظر هدف کاربردی و از نظر روش، ترکیبی است. در مرحله اول از طریق روش کیفی تحلیل مضمون به شناسایی عوامل مؤثر بر توسعه پایدار مقصد گردشگری ورزشی شهر تهران می‌پردازد و در مرحله دوم با استفاده از روش کمی پیمایش به اولویت‌بندی هریک از مضامین فوق مبادرت می‌ورزد. ابزار گردآوری اطلاعات در مرحله کیفی، مصاحبه‌های نیمه ساختاریافته می‌باشند که از طریق خبرگان مربوطه با استفاده از روش نمونه‌گیری هدفمند از 14 تن از خبرگان به عمل آمده است. سپس، هریک از مضامین مستخرج از مرحله قبل جهت اولویت‌بندی به مرحله دوم، یعنی روش کمّی پیمایش راه یافتند. در این مرحله با استفاده از روش نمونه‌گیری طبقه‌ای و ابزار پرسشنامه، در رابطه با تایید یا رد عوامل و همچنین، اولویت‌بندی آنها اظهارنظر شد. در مرحله اول، با استفاده از روش کیفی تحلیل مضمون و مطابق با گام‌های شش‌گانه بروان و کلارک شناسایی و استخراج تم‌ها صورت پذیرفتند که در نهایت 5 مضمون اصلی و 20 مضمون فرعی شکل گرفتند. سپس، این مضامین جهت تایید یا رد به خبرگان مرحله دوم تحقیق، یعنی روش کمّی پیمایش داده شدند و مطابق با نتایج حاصل شده از آزمون‌ها، تمامی ابعاد و مولفه‌ها مورد تایید قرار گرفتند

کلیدواژه‌ها

عنوان مقاله [English]

Identifying and Prioritizing Factors Affecting the Sustainable Development of Sports Tourism Destinations in Tehran

نویسنده [English]

Rahim Zare

Associate Professor, Department of Business Administration, Faculty of Management and Accounting, Allameh Tabataba'i University, Tehran, Iran

چکیده [English]

Introduction: The sustainable development of sports tourism destinations is recognized as one of the most important goals and aspirations for many countries. This development is indebted to the complex and multidimensional influences of economic, socio-cultural, and environmental factors. The primary objective of this research was to identify and prioritize the factors affecting the sustainable development of the sports tourism destination in the metropolis of Tehran. Method: The present study is applied in purpose and employs a mixed-methods (qualitative-quantitative) approach. In the qualitative phase, semi-structured interviews were conducted with 14 experts, selected through purposive sampling. The data were analyzed using thematic analysis, following the six-step framework proposed by Braun and Clarke. In the quantitative phase, a questionnaire, developed based on the qualitative findings, was distributed among 35 academic and executive experts using stratified sampling. The reliability of the questionnaire was confirmed using Cronbach’s alpha, and its validity was verified by specialists. Finally, the quantitative data were analyzed using SPSS software. Findings: The analysis resulted in the identification of 6 main themes and 20 sub-themes. The results indicated that all six dimensions were statistically significant and rated above average. The dimension of "Development of New Technologies" emerged as the most critical factor, with the highest mean score (4.657) and the lowest standard deviation (0.398). In contrast, the dimension of "Smart Management and Sustainable Urban Development" had the lowest mean score (4.022) and the highest standard deviation (0.591), ranking last in importance. The Friedman test results further confirmed this prioritization. Conclusion: Accordingly, it can be concluded that for the sustainable development and strengthening of Tehran's sports tourism destination, these dimensions must be considered in a multidimensional and comprehensive manner. Such an approach not only brings the benefits of sustainable development but can also provide practical strategies and pathways to both create a foundation for sustainable development in Tehran and transform this metropolis into a model for other major cities.

کلیدواژه‌ها [English]

Sports tourism
Sustainable development
Destination management
Sports tourism destination
Tehran

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