نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی دکتری مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه تبریز، تبریز، ایران
2 دانشیار مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه تبریز، تبریز، ایران.
3 استاد مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه تبریز، تبریز، ایران
چکیده
کلیدواژه‌ها
عنوان مقاله [English]
نویسندگان [English]
The current research was conducted with the aim of Presenting a green supply chain management model for Iran's sports facilities services. This research was an interpretative, applied and qualitative type of grounded theory with Glaser approach, which was carried out in a field-library form. The target population of this research was professors, specialists, experts and activists who had research or executive experience in the field of supply chain management and sports facilities management, and 19 of them were interviewed using the snowball method and considering the principle of theoretical saturation. Semi-structured interview was used to collect data in this research and data analysis was done in two ways. In the first part, descriptive statistics were used to examine and describe demographic information, and in the second part, the results were analyzed using open, axial and selective coding. The results of the research showed that the green supply chain management for Iran's sports facilities services consists of 4 green service (services during sales and after sales services), green resources (green equipment and facilities, green energy and knowledge resources), green human resources (green employees and green customers) and green marketing (information method and communication channels) are formed, and these 4 factors ultimately lead to sustainable green success (high profitability, increasing customers, adherence to environmental responsibility, gaining popularity and gaining competitive advantage). Therefore, it is recommended that sports facility managers recognize and uphold their environmental responsibilities and employ employees who adhere to environmental principles.
کلیدواژه‌ها [English]
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