ارائه مدل مدیریت زنجیره تأمین سبز خدمات اماکن ورزشی ایران

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه تبریز، تبریز، ایران

2 دانشیار مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه تبریز، تبریز، ایران.

3 استاد مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه تبریز، تبریز، ایران

چکیده

پژوهش حاضر با هدف ارائه مدل مدیریت زنجیره تأمین سبز خدمات اماکن ورزشی ایران انجام شد. این پژوهش از نوع تفسیری، کاربردی و کیفی از نوع داده‌بنیاد با رویکرد گلیزر بود که به شکل میدانی-کتابخانه‌ای انجام شد. جامعه هدف این پژوهش اساتید، متخصصان، خبرگان و فعالانی که در زمینه مدیریت زنجیره تأمین و مدیریت اماکن ورزشی سابقه پژوهشی یا اجرایی داشتند، بود که با روش گلوله‌برفی و با در نظر گرفتن اصل اشباع نظری، 19 نفر از آنان در مصاحبه شرکت داده شدند. برای جمع‌آوری داده‌ها در این پژوهش از مصاحبه نیمه‌ساختاریافته استفاده شد و تجزیه و تحلیل داده‌ها نیز به دو صورت انجام گرفت. در بخش اول از آمار توصیفی جهت بررسی و توصیف اطلاعات جمعیت‌شناختی استفاده شد و در بخش دوم با استفاده از کدگذاری باز، محوری و گزینشی به تجزیه و تحلیل نتایج پرداخته شد. نتایج تحقیق نشان داد که مدیریت زنجیره تأمین سبز خدمات اماکن ورزشی ایران از 4 عامل خدمات سبز (خدمات حین فروش و خدمات پس از فروش)، منابع سبز (تجهیزات و امکانات سبز، انرژی سبز و منابع دانشی)، نیروی انسانی سبز (کارکنان سبز و مشتریان سبز) و بازاریابی سبز (شیوه اطلاع‌رسانی و کانال‌های ارتباطی) تشکیل می‌شود که این 4 عامل در نهایت منجر به موفقیت سبز پایدار (سودآوری بالا، افزایش مشتریان، پایبندی به مسئولیت زیست‌محیطی، کسب محبوبیت و کسب مزیت رقابتی) می‌شوند. بنابراین پیشنهاد می‌شود مدیران اماکن ورزشی مسئولیت‌های زیست‌محیطی خود را شناخته و بر آن استوار بمانند و از کارکنانی استفاده کنند که بر اصول زیست‌محیطی پایبند باشند.

کلیدواژه‌ها

عنوان مقاله [English]

Presenting a green supply chain management model for Iran's sports facilities services

نویسندگان [English]

  • Siamak Saleh Farajzadeh 1
  • Mohammadrasoul Khodadadi 2
  • Yaghoob Badri Azarin 3
1 PhD Student in Sports Management, Faculty of Physical Education and Sport Sciences, University of Tabriz, Tabriz, Iran
2 Associate Professor of Sports Management, Faculty of Physical Education and Sport Sciences, University of Tabriz, Tabriz, Iran.
3 Professor of Sports Management, Faculty of Physical Education and Sport Sciences, University of Tabriz, Tabriz, Iran
چکیده [English]

The current research was conducted with the aim of Presenting a green supply chain management model for Iran's sports facilities services. This research was an interpretative, applied and qualitative type of grounded theory with Glaser approach, which was carried out in a field-library form. The target population of this research was professors, specialists, experts and activists who had research or executive experience in the field of supply chain management and sports facilities management, and 19 of them were interviewed using the snowball method and considering the principle of theoretical saturation. Semi-structured interview was used to collect data in this research and data analysis was done in two ways. In the first part, descriptive statistics were used to examine and describe demographic information, and in the second part, the results were analyzed using open, axial and selective coding. The results of the research showed that the green supply chain management for Iran's sports facilities services consists of 4 green service (services during sales and after sales services), green resources (green equipment and facilities, green energy and knowledge resources), green human resources (green employees and green customers) and green marketing (information method and communication channels) are formed, and these 4 factors ultimately lead to sustainable green success (high profitability, increasing customers, adherence to environmental responsibility, gaining popularity and gaining competitive advantage). Therefore, it is recommended that sports facility managers recognize and uphold their environmental responsibilities and employ employees who adhere to environmental principles.

کلیدواژه‌ها [English]

  • Green management
  • Sports services
  • sustainable green success

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مدیریت توسعه پایدار در ورزش
دوره 6، شماره 14
شهریور 1404
صفحه 372-395

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