نوع مقاله : مقاله پژوهشی
نویسندگان
1 استادیار دانشگاه بجنورد
2 استادیار، گروه علوم ورزشی، دانشکده علوم انسانی، دانشگاه بجنورد، بجنورد، ایران
3 کارشناس ارشد مدیریت ورزشی، گروه علوم ورزشی، دانشکده علوم انسانی، دانشگاه بجنورد، بجنورد، ایران
4 دانشجوی دکتری مدیریت ورزشی، پردیس فارابی، دانشگاه تهران، تهران، ایران
چکیده
عنوان مقاله [English]
نویسندگان [English]
There are currently several issues in the commercialization of products from knowledge-based companies in the sports sector. Therefore, this study aims to identify and examine the challenges faced by knowledge-based companies in commercializing their products within the sports industry. The study is applied in purpose, exploratory in nature, and descriptive-survey in terms of data collection, utilizing a mixed-method (qualitative & quantitative) approach through Q methodology. The study's statistical population consisted of university professors specializing in knowledge-based companies, as well as managers, vice presidents, and experts from knowledge-based companies listed in the national knowledge-based companies system, science and technology parks, sports startups, and other relevant specialists. A total of 20 participants were selected using purposive sampling. The main challenges to commercialization were categorized into six groups based on mental models: market challenges, support and collaboration challenges, infrastructure and research issues, financial and investment hurdles, legal and capital-related challenges, and structural difficulties. The study's findings suggest that entrepreneurs, managers, and officials in the business and sports industries while identifying the needs of their market and target community, they should produce their products in accordance with these needs, strengthen existing infrastructure and financial resources, and put human resource empowerment on their agenda.
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