تأثیر مسئولیت اجتماعی بر تعامل پایدار ورزشکاران با نقش تعدیلگری نگرانی زیست‌محیطی و اعتماد سبز در اماکن ورزشی

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری رشته مدیریت ورزشی، دانشگاه تبریز، تبریز، ایران

2 کارشناسی ارشد مدیریت ورزشی، دانشگاه علامه طباطبائی، تهران، ایران

3 دانشیار مدیریت ورزشی، دانشگاه تبریز، تبریز، ایران

چکیده

هدف از تحقیق حاضر بررسی تأثیر مسئولیت ‌اجتماعی بر تعامل پایدار ورزشکاران با ‌نقش تعدیلگری نگرانی زیست‌محیطی و اعتماد سبز در اماکن ورزشی بود. این پژوهش از دسته تحقیقات کاربردی و ازنظر شیوه گردآوری داده‌ها در زمره پژوهش‌های همبستگی مبتنی بر مدل معادلات ساختاری بود. جامعه آماری شامل ورزشکاران اماکن ورزشی شهر یزد بود. ابتدا اماکن ورزشی به‌عنوان قلمرو جامعه انتخاب و طبق فرمول کوکران، ۳۸۴ ورزشکار به‌عنوان نمونه آماری انتخاب شدند. ابزار جمع‌آوری داده‌ها، پرسشنامه‌ استاندارد چو آ و همکاران (2020) با 49 گویه بود که روایی آن با روایی همگرا و پایایی با ضریب آلفای کرونباخ با ضرایبی بیشتر از 7/0 تائید شد. جهت بررسی فرضیات تحقیق از آزمون معادلات ساختاری در نرم‌افزار Smart PLS استفاده شد. یافته‌های پژوهش حاضر نشان دادندکه در سطح اطمینان 95 درصد مسئولیت اجتماعی بر دلایل شخصی و دلایل مربوط به برند برای حضور در گروه‌های مسئولیت اجتماعی تأثیرگذار است. همچنین، دلایل شخصی برای حضور در گروه‌های مسئولیت اجتماعی بر دلایل مربوط به برند تأثیر مثبت و معنادار دارد. تعامل پایدار ورزشکاران نیز تحت تأثیر دلایل شخصی و دلایل مربوط به برند و مسئولیت اجتماعی است و بر وفاداری ورزشکاران نیز تأثیر دارد در میان نقش‌های تعدیلگری نیز تنها نگرانی زیست‌محیطی در تأثیر مسئولیت اجتماعی درک شده بر دلایل شخصی برای حضور در گروه‌های مسئولیت اجتماعی و تعامل پایدار پذیرفته شد. می‌توان گفت مسئولیت ‌اجتماعی و نگرانی زیست‌محیطی نقش مهمی در تعامل پایدار ورزشکاران دارد و هم‌راستا کردن برنامه‌های مسئولیت اجتماعی با تصویر برند می‌تواند درگیری و وفاداری ورزشکاران را افزایش دهد.

کلیدواژه‌ها

عنوان مقاله [English]

The Impact of Social Responsibility on Athletes' Sustainable Engagement: The Moderating Role of Environmental Concern and Green Trust in Sports Facilities

نویسندگان [English]

  • Parisa Sarikhani 1
  • Fatemeh daneshgar 2
  • MohammadRasoul KHodadadi 3
1 Ph.D. student in Sport Management, Tabriz University, Tabriz, Iran
2 Master of Sport Management, Allameh Tabataba’i University, Tehran, Iran
3 Associate Professor of Sport Management, Tabriz University, Tabriz, Iran
چکیده [English]

The objective of this research was to examine the impact of social responsibility on athletes' sustainable engagement, with the moderating role of environmental concerns and green trust in sports facilities. This study falls under applied research and, in terms of data collection methods, is categorized as correlational research based on structural equation modeling. The statistical population included athletes from sports facilities in Yazd city. According to Cochran's formula, the sample size was 384 athletes. The data collection tool was a standardized questionnaire by Chua et al. (2020), with 49 items, confirmed through convergent validity and reliability with Cronbach's alpha coefficients greater than 0.7. To test the research hypotheses, structural equation modeling in Smart PLS3 software was used. The findings of the current research indicated that with 95% confidence, social responsibility impacts both personal reasons and brand-related reasons for participating in social responsibility groups. Additionally, personal reasons for participating in social responsibility groups have a positive and significant impact on brand-related reasons. Athletes' sustainable engagement is also influenced by personal reasons, brand-related reasons, and social responsibility, affecting athletes' loyalty as well. Among the moderating roles, only environmental concerns were accepted in the perceived impact of social responsibility on personal reasons for participating in social responsibility groups and sustainable engagement. It can be concluded that social responsibility and environmental concerns play a significant role in athletes' sustainable engagement, and aligning social responsibility programs with the brand image can increase athlete involvement and loyalty.

کلیدواژه‌ها [English]

  • Green trust
  • Sports Facilities
  • Sustainable engagement
  • Social Responsibility
  • Environmental concerns

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مدیریت توسعه پایدار در ورزش
دوره 5، شماره 13
دی 1403
صفحه 177-210

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