نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشگاه پیام نور استان تهران ایران
2 گروه مدیریت ورزشی دانشگاه پیام نور کرمانشاه ایران
3 کارشناس ارشد مدیریت ورزشی، دانشگاه پیام نور گرمسار، ایران
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
The aim of the present study was to Hierarchical analysis of the effective factors of green sports turnover with emphasis on indigenous-local games. The present study was conducted in a qualitative-quantitative (mixed) manner in terms of its applied purpose. The statistical population of the qualitative section was indigenous-local sports managers and tourism managers familiar with Kerman-Shahr Babak sports tourism. In the qualitative section, the semantic patterns of the data were identified, analyzed, and interpreted using semi-structured interview tools and content analysis. Then, the systematic coding process was used to analyze the data, and the data collected from the Strauss and Corbin coding stages in the quantitative section were compared, weighted, and prioritized using the Analytical Hierarchy Process (AHP). The findings of the qualitative section were identified in the form of 5 factors (physical, economic, sports, motivational, and environmental factors) and 32 components as factors affecting green sports tourism with an emphasis on indigenous-local games. The findings also showed that sports-related factors were of the highest importance and environmental factors were the least important, and among the sub-components, attention to group games, bus allocation, and diversity in games were the most important factors affecting green sports tourism. The implications of this research can be broad and guide policymakers, tourism boards, and cultural organizations involved in hosting them in planning and decision-making. recognizing the value of indigenous games in the broader context of sports tourism, stakeholders can develop strategies to promote sustainable tourism practices, preserve cultural heritage, and enhance inclusive economic growth.
کلیدواژهها [English]
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