Formulation of a Communication Model Based on the Iranian-Islamic Lifestyle to Influence Sports Acculturation among Students

Document Type : Research Paper

Authors

1 Department of Sport Management, Faculty of Sports Sciences and Health, University of Tehran, Tehran, Iran

2 Department of Motor Behavior and Sport Management, Faculty of Sports Sciences, Ferdowsi University of Mashhad, Mashhad, Iran

3 Department of Physical Education Instruction , Farhangian University, Tehran, Iran

10.22054/qrsm.2025.86703.224

Abstract

The study aimed to formulate the communication model based on the Iranian-Islamic lifestyle to influence sports acculturation among students. This is an applied descriptive-correlational study whose data were collected by questionnaires. The participants included all second-year high school students in Tehran. Using the method of 5 times the number of instrument's items, 480 students were randomly selected as a sample. After distributing the questionnaires, 436 questionnaires were analyzed. To collect data, two standard questionnaires were used: Iranian-Islamic lifestyle and sports acculturation. The reliability of the instrument was calculated using Cronbach's alpha method. The findings showed that there was a positive and significant relationship between the Iranian-Islamic lifestyle and the social, religious, financial, family, thinking and science components with sports acculturation, but no significant relationship was found between the components of beliefs, ethics, health, security-defense, and chronology with sports acculturation. Also, considering that the correlation coefficient was 0.67 and the coefficient of explanation was 0.54, it can be said that 54 percent of the changes in sports acculturation are related to the components of the Iranian-Islamic lifestyle. It was also determined that the research model based on the effect of the Iranian-Islamic lifestyle on students' sports acculturation has a good fit. According to the findings, it can be stated that effective utilization of Iranian-Islamic lifestyle components can have a significant impact on sports acculturation in individuals, and therefore, special attention needs to be paid to this category by relevant authorities.

Keywords

Journal of Sustainable Development in Sport Management
Volume 6, Issue 15
July 2025
Pages 344-371

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