Gamification is a way for the sustainable participation of women with physical disabilities in physical activities

Document Type : Research Paper

Authors

1 Faculty of Sport Sciences and Health Shahid Beheshti University

2 Assistant Professor of Sports Management, Department of Sports and Media Management, Faculty of Sports and Health Sciences, Shahid Beheshti University, Tehran, Iran.

Abstract

In this research, the researchers examined the main achievements of the Strava gamified application with an emphasis on the theory of purposeful behavior. Therefore, the aim of the research was the effect of gamification elements and social interaction on the participation in physical activities of physically disable Iranian women. In terms of nature, the current research was a descriptive research of the correlation type. The statistical population was physically disabled female users of the gamified Strava application who had at least one year of familiarity with and use of the Strava application and actively used this application to track their physical activity during the day. The measurement tool included the theory of purposeful behavior questionnaire and gamification achievements and social interaction. In order to analyze the data and measure the direct and indirect effectiveness of variables, structural equation modeling was used in pls4 software. According to the findings, the subjective norm and the control of perceived behavior have a positive and significant effect on the behavioral desire of users in promoting physical activity. Therefore, it can be concluded that the attitude as a pleasant feeling in this study strengthened the behavioral desire of physically challenged women. However, gamification in today's information network space as a catalyst can cause the initiation and continuation of healthy behavior among communities of physically challenged women. By combining virtual space and physical activity tracking, Strava application users were able to show their abilities in a challenging and competitive environment, be a goo

Keywords

Research in sport Management
Volume 13, Issue 13
April 2024
Pages 28-58

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